In his book The Tipping Point, Malcolm Gladwell asked, “Are you a Connector? ” Gladwell was talking about people, particularly the people who know everyone. These Connectors play a major role in accelerating the spread of a new idea, helping it leap from one social circle to another.
So if people can be Connectors, can organizations also be Connectors?
Yes, and the way to do it is through events. There is no replacement for meeting face-to-face. At events you meet the people that matter – the people that can help you move your idea forward, or introduce you to the people that can.
But how do people in your region find the events that matter? There are too many web sites to keep track of. Google does a poor job at finding events.
What happens when you search for “technology events” in your region? Is there one place that lists them all, or are they scattered among a dozen different places?
Be the Connector in your ecosystem!
Why should you care about Connecticut? Well, read on.
We are pleased to welcome Connecticut to the Business Calendar Network and thank the Connecticut Technology Council (CTC) for becoming our newest Regional Connector!
Why is the CTC using the Business Calendar Network to host a state-wide calendar of events on its web portal? To become a connecting point for innovators in Connecticut.
"The key part of our mission is to build a cohesive community in a state that has many disparate regions and sectors; we see the Basecamp Business Calendar Network as an important ally and tool in this effort. We recognized that events are a great way to build and promote a common experience, but there was so much happening that it is hard to plan or even know all of what is going on in the state. The Business Calendar Network allows us to pull all events from similar organizations into one place, so that the technology and business community is now much better connected.”
President and CEO
Connecticut Technology Council
Innovate* Knoxville (innovateknoxville.com) is a collaborative effort between a growing number of organizations, companies, and individuals that are passionate about supporting all levels of entrepreneurship in what is known as the “Innovation Valley.” This workgroup identified a strong need for a Web-based portal that could help direct entrepreneurs to the supportive entrepreneurial resources that exist throughout Innovation Valley.
Calendar as a Cornerstone
The Business Calendar Network is a cornerstone of the Innovate* Knoxville strategy. As the web site puts it:
- Innovateknoxville.com recently launched a calendar application that aggregates events from up to 60 organizations within the Innovation Valley that are of interest to the entrepreneurial, small business, and professional community in the region. The obvious benefits being:
- Entrepreneurs save time in becoming more informed about all the events being held throughout the Innovation Valley.
- Avoids redundancies and overlapping of event.
- Encourages more collaboration and networking among the entrepreneurial community.
Calendar Eliminates Silos
Knoxville News Sentinal coverage of the announcement at the recent Entrepreneurial Imperative conference highlighted how the Innovate* Knoxville web site and the new Calendar eliminate the “silos” of information that limit collaboration.
"It's frustrating to see all these great organizations and and not know what each other are doing," said Alex Lavidge of Lavidge Unlimited, a management consulting and marketing firm....
"We all have our niche and our own things going on. Some overlap, but we didn't know who was who. I might have a training class with people SCORE might be interested in. This coordinates all activities into one place," Lavidge said.
Shawn Carson, director of the Center For Entrepreneurial Growth, said it's nice having all of the social gatherings, training and other events in one place for people to plan ahead.
Calendar Accelerates Adoption
In a recent conversation, Todd Napier of The Development Corporation of Knox County explained how working with Basecamp Business has helped transformed Innovate* Knoxville from a great idea into a real and very practical tool for local entrepreneurs.
The Basecamp Business Calendar Network has accelerated the acceptance of innovateknoxville.com. Because of the Calendar, the web site is not just a place for people to come and share ideas. The Calendar gives people a practical and active reason to go to the Innovate* Knoxville site. There they can find useful information, thus, causing them to come back time and time again.
Find the Events that Matter™