Admit it. The hardest part about “regional collaboration” is getting everyone to collaborate. Or, getting beyond the talking into taking action.
The case study we released this week, “Using a Calendar to Build a Stronger Regional Cluster,” shows that a single organization, acting alone, can make “collaboration” a reality for their region or industry.
“The need for a centralized calendar of events had been identified some time ago,” said Mike Dailey, Executive Director of the Frederick Innovative Technology Center, Inc. (FITCI) in north central Maryland. “It had been talked about and talked about, but the same questions always came up: who’s going to host it, who’s going to develop it, who’s going to pay for it? It was a great idea, and we knew we should do it, but we never got around to it…
“[The Basecamp Business Calendar Network] was a great opportunity for [FITCI] to pick up on our own and just do it… Had we not known about Basecamp Business, we still wouldn’t have an integrated calendar. You can imagine having 6 different organizations with 6 different webmasters, each with its own priorities of who should be where and how it should look: it was just not going to go anywhere.”
FITCI started using the Calendar, and that inspired the nearby Fort Detrick Business Development Office (FDBDO) to join as well.
“We have about 3 or 4 other partners in the area,” explained Dailey, “and they’re all waiting but we should expect them to be joining us. But the great thing about the Basecamp Business Calendar Network is that we can move ahead without waiting.”
Read more by downloading our new case study on how FITCI, FDBDO, and others in the north central Maryland area use our Calendar to reinforce the sense of integration and collaboration that they have worked so hard to achieve.